Wednesday, May 31, 2006

ADSENSE FOR FREE::Map your way to greener travel

Summer is almost here and the Googleplex is buzzing with travel plans. (Hey, even geeks have to play sometime.) We looked at all the great Maps mashup sites out there and thought, why shouldn't we have some fun too? So we started working on a Maps mashup that would highlight some fun summer activities that also respect the environment. The result is our Summer of Green travel mashup site. We've teamed with Earth Day Network to highlight some planet-friendly travel tips for top U.S. travel destinations as well as how to use Google Maps in your daily routine to find and support green activities.


Read more at http://googleblog.blogspot.com/2006/05/map-your-way-to-greener-travel.html

Monday, May 22, 2006

How To Protect Your Site From A Google PageRank Drop

For the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 - higher is better. High PR sites or pages receive most of the traffïc for competitive keywords or phrases. Keywords are what surfers type into search engines to find what they're looking for on the web.Ranking high in Google for popular keywords can prove very lucrative. It can make the difference whether your website is in the black and producing hourly profits, or a total worthless waste of pixel space. Having a high Google PR is equivalent to having monëy in the bank, it is that important.Google is still the undisputed king of traffïc and, regardless of what's on the horizon, Google is the major deliverer of the web's traffïc. That's why losing your high Google PR ranking, sometimes overnight, can be so devastating for the struggling webmaster or marketer.Read this article to discover how you as a webmaster can protect yourself from lost profits and traffïc, even if Google pulls the plug on your site or PR, while putting another one of their endless algorithms into place.10 Ways to Outsmart Google's PageRank SystemHere's a list of things you can do to lessen the impact of a sudden drop of the almighty Google PageRank:* Diversify your traffïc - make sure you cultivate other sources of traffïc other than the search engines. Förm partnerships and strategic links with other webmasters. Interact in forums and online communities.* Provide quality information and frëe products or services that get 'good word of mouth' recommendations from your visitors. Content will always be king - make sure it reigns supreme on your site.* Pick the right domain name. If you can, choose a short catchy keyword for your domain, one people will remember and would naturally type into a search engine or browser to find what they're looking for on the web.* If you're having success with your site, (or/and especially if you're not) venture into off-line advertising and promotion. Use traditional promotional products, t-shirts, caps, bumper stickers, etc. to promote your URL. You can also try PPC (Pay-Per-Click) advertising to provide you with targeted traffïc and sidestep the search engines. Well sort of!* Try viral products like ebooks, reports and frëe software programs to get your links out into the marketplace. You can also try product or site testimonials which are another great source of targeted traffïc.* Be extremely careful of any out-going links from your site. Don't link to bad neighborhoods (link farms, banned sites, etc.) Google will penalize you for bad links so always chëck the PageRank of the sites you're linking to from your site. If you don't have the Google Bar - you can chëck any site's PageRank at: www.iwebtool.com.* Onsite SEO factors do have an influence on rankings - make sure your site is dressed to kill. Pay attention to keyword density, title descriptions, meta tags, alt tags and interior linking structure. If you can, optimize your site for all three major search engines: MSN, Yahoo and Google. But don't stop there, also submit your site to the countless other smaller search engines on the web. It's the old adage, don't put all your eggs into the ever-changing Google basket or you'll probably turn your site and yourself into one desperate basket case. Other search engines listed at: www.isedn.org.For the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 - higher is better. High PR sites or pages receive most of the traffïc for competitive keywords or phrases. Keywords are what surfers type into search engines to find what they're looking for on the web.Ranking high in Google for popular keywords can prove very lucrative. It can make the difference whether your website is in the black and producing hourly profits, or a total worthless waste of pixel space. Having a high Google PR is equivalent to having monëy in the bank, it is that important.Find Out About Reduced Prices on Cisco 501 Firewalls!Google is still the undisputed king of traffïc and, regardless of what's on the horizon, Google is the major deliverer of the web's traffïc. That's why losing your high Google PR ranking, sometimes overnight, can be so devastating for the struggling webmaster or marketer.Read this article to discover how you as a webmaster can protect yourself from lost profits and traffïc, even if Google pulls the plug on your site or PR, while putting another one of their endless algorithms into place.10 Ways to Outsmart Google's PageRank SystemHere's a list of things you can do to lessen the impact of a sudden drop of the almighty Google PageRank:* Diversify your traffïc - make sure you cultivate other sources of traffïc other than the search engines. Förm partnerships and strategic links with other webmasters. Interact in forums and online communities.* Provide quality information and frëe products or services that get 'good word of mouth' recommendations from your visitors. Content will always be king - make sure it reigns supreme on your site.* Pick the right domain name. If you can, choose a short catchy keyword for your domain, one people will remember and would naturally type into a search engine or browser to find what they're looking for on the web. For example: www.hotels.com.Hostíng Packages as Low as $4.95 per Month!* If you're having success with your site, (or/and especially if you're not) venture into off-line advertising and promotion. Use traditional promotional products, t-shirts, caps, bumper stickers, etc. to promote your URL. You can also try PPC (Pay-Per-Click) advertising to provide you with targeted traffïc and sidestep the search engines. Well sort of!* Try viral products like ebooks, reports and frëe software programs to get your links out into the marketplace. You can also try product or site testimonials which are another great source of targeted traffïc.* Be extremely careful of any out-going links from your site. Don't link to bad neighborhoods (link farms, banned sites, etc.) Google will penalize you for bad links so always chëck the PageRank of the sites you're linking to from your site. If you don't have the Google Bar - you can chëck any site's PageRank at: www.iwebtool.com.* Onsite SEO factors do have an influence on rankings - make sure your site is dressed to kill. Pay attention to keyword density, title descriptions, meta tags, alt tags and interior linking structure. If you can, optimize your site for all three major search engines: MSN, Yahoo and Google. But don't stop there, also submit your site to the countless other smaller search engines on the web. It's the old adage, don't put all your eggs into the ever-changing Google basket or you'll probably turn your site and yourself into one desperate basket case. Other search engines listed at: www.isedn.org.Create Customized Postcards Online!* Along those same lines, have a large spread of keyword phrases that you're targeting with the content on your site. Don't go after extremely competitive keywords which have countless major players with deep pockets buying links, left right and center. Instead, pick a whole range of keyword phrases that have less or little competition. All these keyword phrases will add up to a flood of traffïc for your site. Phrases that for the most part won't be affected by a sudden drop in PageRank. One good site for finding these keywords is www.nichebot.com - it will give both the number of hits and the amount of competition for each keyword.* There is one more strategy you must explore if you want to lessen the power and importance of your own site's PR. One strategy that will bring in tons of Google traffïc even if your PR is ZERO. You must utilize the PageRank of other sites on the web. Use off-page optimization for your major keywords. Build countless anchor text links through keyword rich articles, content related blogs and products that benefit from the high PR of other sites on the web.* Keyword rich articles are some of the best examples of this method, placing them on high PR sites will filter Google traffïc through these articles onto your site. It will also warm up these visitors before they reach your site and they will be more receptive to any of your site's offerings - nevër underestimate the power of the Pre-sell. Build enough of these links and a sudden drop in your own Google PR ranking won't drastically affect your bottom line or the amount of quality traffïc you are receiving.What's even more satisfying, if you build these links, partnerships, and off-site optimization - your Google PageRank will probably go up. If it doesn't, who cares, for you will have Google-Proofed your site against any sudden drop in your site's PR rankings and broadened the reach of your site by using the high PR of other sites on the Web. In the process, you will have protected your site and yourself from the big bad Google PR wolf.You don't have to conquer Google, you just have to outsmart it!

Sunday, May 21, 2006

HOW SEARCH IS CHANGING THE FACE OF ENTERPRISE APPLICATIONS

HOW SEARCH IS CHANGING THE FACE OF ENTERPRISE APPLICATIONS

Read more at googleblog.blogspot.com...

Tuesday, May 09, 2006

AdSense for Free

Quick Start Guide

Getting started with AdSense is easy. By following the 3 steps below, you can have the AdSense code up and running on your pages, ready to make money in 15 minutes or less! This guide will walk you through the process, from signing in to your account, to generating your ad code and adding it to your pages. To best use this guide, please read through it, print it out, and keep it with you while you set up your account.

Step 1: Log in to your account

To sign in:

  • Go to https://www.google.com/adsense
  • In the Existing Publisher Login box, at the upper right of the browser window, enter the email address and password you supplied during signup.
  • Click Login to enter your account.

If this is your first time entering your account, you'll be asked to read and sign the Google AdSense Terms and Conditions. There's important information about the program, so take the time to read through these terms before proceeding.

Once you've read through the document, select the agreement checkbox and click I Accept to agree to the Terms and Conditions.

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Step 2: Generate your ad code

Now that you're signed into your account, it's time to start generating the HTML code to add to your web pages. To do so:

Click the AdSense Setup tab. From this page, you'll be guided to choose the type of ads you'd like to add to your site, customize the way they'll look and behave, as well as set some reporting options. We're going to set the shape and the color of your ads - other optional features are covered in AdSense Support.

Before you can customize your ads, you'll need to choose a product and ad type. From the AdSense Setup tab, click AdSense for content, then follow the guide to select the radio button for ad unit as your ad type and click Continue.


  1. Ad Format: the ad format is the shape of your ads. There are a number of formats to choose from, ranging from single ad blocks to skyscrapers and banners. All of the available formats are displayed on the Ad Formats page - check them out.
  2. Once you've decided on a format that will suit your pages, select it from the drop-down menu.

    Tip: Try using larger ad formats (such as a wide skyscraper or large rectangle) to attract more user attention and increase the number of ads that are shown on your page.

  3. Color Palettes: Color palettes allow you to customize the look of the ads on your page by selecting colors for the background and text elements. You can create up to 200 custom color palettes by following the steps below:
    • From the drop-down list, select a pre-existing color palette to start with
    • Select the Border radio button, then click the corresponding color to generate a color table and assign a border color. The preview ad will update to show your current selection.
    • Repeat for each element of the ad - background, title, text, and URL.
    • Once you've designed a color palette to your liking, click Save as new palette to store this palette for later use.

    • Tip: You can select up to 4 color palettes by holding down the Control key (for Windows users) or Command key (for Macintosh users) while you select palettes. Your selections will be randomly alternated on your page.

Before continuing to the next step, you may want to learn about and set up channels and alternate ads. We've provided a Getting Started guide with information about alternate ads, and AdSense Support explains channels and their setup.

Step 3: Add the code to your pages

Now that you've generated your ad code, it's time to add it to your pages. You'll see your code in the Your AdSense Code box. This is the code that you will cut-and-paste directly into your web pages. You can place up to three ad units on each page by adding multiple instances of the ad code.

Because every HTML editor is different, and because only you know how you like to build your web pages, we can't give exact instructions on copying the ad code into your pages. We can, however, give you a few tips:

  • Make sure to paste the ad code into your source without making any changes to the code, including changes to punctuation, spacing, or line breaks. This is important, as changing the code in any way can cause errors on your page (and is against the AdSense program policies)
  • Paste the ad code between the body tags of your HTML
  • If you're using a WYSIWYG editor (What you see is what you get) it's a good idea to paste the code into the Code or Source view. Pasting it into the layout view will often result in HTML tags being added to your code, and will result in errors
  • If your page uses Frames, make sure that the code is pasted into the frame that contains your page's main content. We use this content to target ads

When you're all done, save your web pages and upload them to your server. If you have questions about uploading files to your server, we suggest contacting your web hosting company directly. If you're adding the code to a Blogspot domain, we suggest reading the Blogger support articles below:

Google ads should appear on your pages immediately. Initially, the ads that you see may be Public Service Ads (known as PSAs) and won't be targeted to your page. An example of a PSA is shown below:


We have to crawl your page's content before we know what kinds of ads to send your way -­ this can take up to a few hours, but usually occurs within minutes. Once our crawler has visited your page, you should see ads that are highly targeted to your content.

Tip: If it's been more than 4 hours since you added the code to your pages, and you're still seeing PSAs, check that your page doesn't contain any content that is against our program policies, and that you're not blocking our crawler with a robots.txt file. You can also contact us. We'll be happy to look at your pages to see if anything is broken.